As we look back at the Bollywood landscape of 2023, it’s intriguing to analyze the economic dynamics, budget allocations, and box office performances of some of the major releases. One such noteworthy example is “Tiger 3,” a film that arrived amidst high expectations but encountered a mix of fortunes. This comprehensive review delves into the movie’s financial blueprint, encompassing its production costs, marketing strategies (Print & Advertising), and ultimately, its box office verdict. While the film showcased impressive elements, it hinted at an underperformance that deviated from the anticipated trajectory, especially considering its high-profile lineage in the YRF Spy Universe. Let’s unpack the economics behind “Tiger 3” and understand how this big-budget action thriller fared in the competitive realm of Bollywood cinema.
ALSO READ: TIGER 3 REVIEW
1. Production and Budgeting Details:
– Total Production Cost: 300cr.
– Print and Advertising (P&A): 35cr.
– Landing Cost: 335cr.
2. Pre-Release Recovery and Distribution:
– OTT Rights Sold to Amazon Prime Video: 100cr.
– Expected Music Recovery (YRF’s own release): 20cr.
– Satellite Rights Sold to Zee TV: 25cr.
– YRF handled theatrical distribution; no pre-sale of theatrical rights.
– Total Pre-Release Recovery: 145cr.
3. Overseas and Domestic Recovery:
– Overseas Gross: 116cr (Approx).
– YRF’s Share from Overseas (45% Revenue Sharing Model): 52cr (Approx).
– Remaining Amount to Recover from Domestic Market: 138cr (190cr – 52cr).
4. Break-Even and Profit Calculation:
– Break-Even Point for All Parties Involved: 255cr Nett in India.
– To Recover 138cr from the Domestic Market, the Film Needed to Gross Approximately 255cr Domestically.
5. Box Office Verdict Scale:
– Below 225cr: Flop
– 225-250cr: Below Average
– 250-300cr: Average/Semi-Hit
– 300-350cr: Hit
– 350cr+: Superhit
– 450cr+: Blockbuster
– 550cr+: Super Blockbuster/All-Time Blockbuster
6. Final Box Office Performance:
– India Nett Collection: 268cr.
– Overseas Collection: 120cr (Approx).
– Worldwide Total: 440cr (Approx).
– Final Box Office Verdict: Average.
7. Critical Reception and Comparative Performance:
– The film received unfavorable reviews, with criticism of the story and screenplay.
– Action sequences were appreciated.
– Compared unfavorably with its predecessor, Tiger Zinda Hai, and the previous Spy Universe film, Pathaan.
– First non-successful film in the YRF Spy Universe.
8. Additional Notes:
– Despite a star-studded cast and a cameo by Shah Rukh Khan, the film underperformed.
– The film’s performance was a surprise given the success of the previous films in the franchise and the Spy Universe.
Released during Diwali in November 2023, Tiger 3 promised to be a blockbuster addition to the YRF Spy Universe. Despite the star power of Salman Khan, Katrina Kaif, and Emraan Hashmi, and the anticipation following the success of “Pathaan,” the film’s performance was a surprise.
Financial Overview:
The film, produced by Yash Raj Films, had a massive budget. The production cost was around 300cr, with an additional 35cr spent on Print & Advertising (P&A), bringing the total landing cost to 335cr. However, its pre-release recovery included 100cr from OTT rights sold to Amazon Prime Video, an expected 20cr from music, and 25cr from satellite rights, totaling 145cr. This left a significant 190cr to be recovered from theatrical releases.
Box Office Performance:
While “Tiger 3” opened with decent numbers, it quickly saw a decline. The film’s domestic box office recovery needed to be around 255cr to break even. Unfortunately, it fell short, earning 268cr nett in India. The overseas performance was also underwhelming, grossing around 120cr, far below expectations. The worldwide total added up to approximately 440cr.
Final Verdict:
Despite its high action quotient, “Tiger 3” struggled with its storyline and screenplay, leading to unfavorable reviews. The film’s final box office verdict was ‘Average’. It’s important to note that while the numbers aren’t bad in isolation, considering the huge production costs and the legacy of its successful predecessors, “Tiger 3” didn’t meet expectations. It notably became the first non-successful movie in the otherwise hit YRF Spy Universe.
Comparisons and Expectations:
“Tiger 3” couldn’t match the success of “Tiger Zinda Hai,” which had a domestic box office of 340cr and a worldwide gross of 550cr. Its performance was also overshadowed by “Pathaan,” a previous installment in the Spy Universe that crossed the 1000cr mark. Even the special cameo by Shah Rukh Khan as Pathaan couldn’t boost its appeal.
Conclusion
Tiger 3 serves as a reminder that even the most successful franchises are not immune to the challenges of storytelling and audience expectations. Its average performance is a case study in the dynamics of blockbuster filmmaking and the unpredictable nature of the box office.
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